Who am I?
ABOUT ME
From digital strategy to 3D printing innovation
Bridging entrepreneurship, technology and execution
As founder of Studio DrieDay, a start-up specialised in 3D printing in concrete and clay, my primary professional focus today lies in building and growing this young company. Studio DrieDay operates at the intersection of design, digital fabrication and construction innovation, where experimentation, entrepreneurship and execution come together.
At the same time, I remain selectively active through GM Digicom Consulting, where I support organisations with digital marketing, digital transformation and strategic digital initiatives. Both activities are strongly connected by a common thread: turning strategy into tangible results.
A strong digital foundation
My background lies in digital marketing and digital transformation, with hands-on experience ranging from building websites and applications to creating relevant content, setting up marketing automation and driving data-informed decision making.
Over the years, my work has focused on:
- personalisation and customer-centric digital experiences
- marketing automation and CRM ecosystems
- e-commerce and performance-driven platforms
- leveraging the right customer data as a strategic asset
Always with a clear objective: building digital foundations that are not only technically sound, but also commercially effective.
Experience across industries and borders
I have built extensive experience across different industries and company sizes, both in Belgium and internationally. This exposure allows me to quickly understand organisational contexts, challenge assumptions and communicate in a direct, open and transparent way, while keeping a critical and constructive mindset.
Since starting as a freelancer, I have had the opportunity to work with organisations such as Toyota, Miraclon, Atlas Copco and Ypto, contributing to projects with real strategic and organisational impact.
How I typically support organisations
Through GM Digicom Consulting, I engage in projects such as:
- digital strategy and roadmap definition
- projects with strong strategic and organisational impact
- implementation and change-focused digital initiatives
- leading or supporting digital teams with a clear vision
- interim leadership roles in digital or IT-driven contexts
- portfolio or program management of digital initiatives
The common denominator in all engagements is a strong focus on execution, alignment and measurable outcomes.
Entrepreneurial mindset
Building Studio DrieDay has further strengthened my entrepreneurial mindset. Working in a start-up environment sharpens focus, prioritisation and decision-making, and reinforces the importance of agility and experimentation — insights that also enrich my consulting work.
Beyond work
Outside of my professional activities, I enjoy spending time with my children and being involved in their hobbies. I am passionate about sports such as padel, cycling & mountain biking, and I value time spent with friends.
